THE RECESSION has caused Australians to change their shopping patterns - and the surge in home-cooked meals has continued, at the expense of dining out in restaurants.
According to the weekly Adwatch-fresh report, released by Freshlogic, in response to the economic downturn, around 45pc of Australians have cooked more meals at home ‘from scratch’ as opposed to eating out and have switched to cheaper alternative food products.
In line with this tend, the latest TV advertisements by Meat and Livestock Australia featuring Olympic swimming champion Duncan Armstrong promote the ease of cooking beef casserole dishes at home.
David Thomason, MLA, general manager marketing, said: "With 5.24 million serves purchased in an average week, casserole cuts are one of the major cuts of beef purchased in Australian households – behind only steak, mince and sausages."
The Freshlogic report also says that over 30pc of consumers are prepared to change where they shop to save money.
A similar proportion is trying to be more disciplined by using shopping lists.
Meanwhile, the expanding range of private label products has also been welcomed and purchased by consumers over the past 9-12 months.
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