Having joined the company in 2001, he has gained knowledge in its marketing operations and its parts development programmes along the way.

Mr Park believes he will have immediate empathy with the Australian farming community which is globally acknowledged for quickly taking on board the latest GPS technology, to name but one facet of modern-day mechanisation.

Conceding that was "still a little early" for him to fully assess the ins-and-outs of this country’s farm machinery industry, Mr Park says the portents look good.

"It's a very good market for John Deere – for a number of reasons," he said.

Principally, the view is that Australia offers the company a strong and loyal customer base.

"So we want to make sure that they continue to get the service they deserve that comes with the John Deere brand."

All of this translates to making sure Australian farmers are kept up to date with the latest technology developments, a good example being the launch of Deere's latest tractor – its massive 345hp 8345RT tracked tractor which was only released in the United States last week.

Featuring new running gear in the form of an air suspension system for its purpose-built undercarriage, the idea is to deliver higher outputs in more comfortable surroundings, courtesy of an equally impressive cab.

"It's completely re-designed track system is in line with what our customers were telling us," Mr Park said.

"And looking further in to the future, we are very much on top of the latest impending (engine) emmissions standards.

"In the next couple of years, you can expect us to be leaders in the Tier 4 arena."