DRIZA-BONE chief executive Ross Burrage has given his company's strongest indication yet that it remains committed to the Australian wool industry by launching a new 100 per cent wool product.
And, interestingly, this one is made out of 29 micron crossbred wool.
Modelled on the iconic Bluey jacket given to convicts in the 18th century, the new Driza-Bone original Tassie Bluey jacket is manufactured in Australia and made entirely of Tasmanian sourced crossbred wool.
“The feedback we are getting from retailers is that there certainly is demand for Australian-made wool products,” he said.
“It's been becoming more noticeable since the Pacific Brands announcement – Australians just seems to be more conscious about their shopping habits - we are fielding calls more and more about whether a product is Australian made.
Driza-Bone has increased its knitwear range to 95 per cent natural fibre since its been taken over by an Australian wool manufacturing company, aims to increase the wool range.
Mr Burrage said global financial pressures had not altered this plan, saying “we only get positive feedback about wool”.
He said a trend towards natural fibres that has been slowly occurring over the past decade had seen Driza-Bone steadily increasing its use of wool since it first introduced it in the 1990s.
The Bluey jacket retails at $250.
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