This is the seventh consecutive year the CBH Group has teamed up with the WACFL, in a partnership aimed at providing ongoing support to rural football clubs.

CBH Group deputy chairman, Wally Newman, presented a cheque to the value of $40,000 to WACFL president, Terry House, at a recent football carnival presentation ceremony.

"The CBH Group is committed to maintaining its longstanding connection with rural communities in WA," he said.

"For more than 76 years, the CBH Group has played a vital role in rural WA that goes beyond grain handling and marketing.

"As a grower-owned business, we understand the challenges and triumphs of living on the land and our role extends beyond serving the needs of grain growers to supporting the communities in which growers live and work."

Mr Newman said the CBH Group’s sponsorship with WACFL provides funding to 78 football clubs and 189 football teams throughout the Western Australian grainbelt.

This includes the WACFL’s State Colt’s team and the CBH Colt’s All-Stars.

WACFL general manager, Cameron Knapton, said a total of 12 Western Australian football leagues will directly benefit from the CBH Group’s support.

"Football has always had a strong following and participation rate in rural areas and this sponsorship will continue to promote and enhance the game of football for people living in country areas," Mr Knapton said.

A number of our high profile AFL players, including Quinten Lynch from the West Coast Eagles and Paul Hasleby from the Fremantle Dockers, started out playing footy in rural communities.