The four farmers, Tony York, of Tammin, Shelley and Lance Ludgate of York, and Ron Creagh, of Nungarin, will be featured in a newspaper advertising campaign in the countdown to the AWB general meeting on August 21.

According to AWB, the farmers said they were willing to put their names to the campaign because they believed it was in wheat growers' interests to have a "strong, competitive AWB operating in the deregulated Australian wheat export market".

According to AWB, Mr Creagh said he wanted to see AWB build the financial strength it needed to capitalise on its 60 years of experience in marketing Australian wheat.

"I'm supporting the amendments to the constitution because the company needs to modernise its governance structure so it can access enough funds to buy our wheat for competitive prices," he said.

"I'm as disappointed as anyone that the single desk has gone, but the fact that it has gone only reinforces the need for us as growers to critically rethink how important institutions like AWB are positioned in the market place.

"We've got to give them every chance to compete as best they can."

AWB shareholders have until midday WA time Tuesday August 19 to have their votes registered for the shareholders general meeting.