Gerladton farmer Bruce Ley, 43, said he is highly optimistic about the future of agriculture but believes it is now time to move on from the dirty politics and in-fighting that has marred the industry and highlighted during the Cole Inquiry.

"It's about time the Wheat Growers Association and WAFarmers stopped putting the industry down and started listening to their members again," Mr Ley said.

"The single desk is gone and it's time to move on. They need to realise that and start thinking about the future and listening to the views of younger growers who may not necessarily agree with them."

He said many younger growers had already moved on from the single desk and had "embraced deregulation".

He said they were now excited about the opportunities available ahead from competition amongst grain marketers, starting this season.

"These so-called leaders complain constantly that farmers are going broke because we not getting enough for our produce, the average age is going up, young ones aren't interested in agripolitics, etc," he said.

"You know what? We are interested. It's just that we don't agree with them."

Mr Ley said his generation was responsible for decisions currently being made on the future direction of organisations such as the AWB and CBH.

He said the consequences of these decisions and changes will have an impact on the future of farmers' businesses, not the ageing current farm leaders.

"It will be the next generations," Mr Ley said.