Char Char Bull opened its doors in 2004 when owners Graham and Rhonda Bolton recognised Perth fell short when it came to quality steakhouses.

"Beef is an outstanding source of protein and iron and we found that many people find cooking a perfect steak at home to be a daunting task," Graham said.

So they decided to do something about it.

The Boltons sold their Fremantle-based seafood restaurant Sails, which they had owned for 18 years, when the seafood industry became tough.

It was then that the idea of opening a steakhouse became increasingly appealing.

"It was during the end of that period at Sails we identified there was a real need for a good steak restaurant in Perth," Graham said.

So they swapped the 'reef' for the 'beef' and conducted extensive market research into every aspect of the business, from the conception of the name to the type of beef they were going to use.

And the breed that stood out and impressed them from the outset was the Murray Grey.

Char Char Bull executive chef Shaun Morris believes the secret to the Murray Grey cattle producing the tasty, tender cuts of meat lies within the fat.

"Murray Grey cattle put their fat flavour into their meat muscle rather than around it like other breeds," Shaun said.

"They focus on intra-muscle fat which gives their meat a tenderness and flavour contrast that is much better.

"We are quite prepared to pay for a premium product."

Steak accounts for 50 per cent of Char Char Bulls' total food sales, with the best sellers being the eye fillet, scotch fillet, porterhouse and the exceptional rib eye on the bone.

Both Graham and Shaun are very passionate about the beef industry and the Murray Grey breed, saying the cattle are exceptionally versatile animals and adapt the quickest to different conditions.

"There has been a resurgence of the Murray Greys in WA over the past 10 to 15 years," Shaun said.

"They are an excellent breed with limited problems associated with disease, they adapt easily to changing conditions such as moving into feedlots, which all comes back to the farmer saving money."

And while Murray Greys continue to perform, Char Char Bull will continue to deliver their customers a mouthwatering Murray Grey steak.