Mr Redman joined senior representatives of the lamb, processing and live export sectors to launch the large-scale industry showcase, which will be held at Burswood from August 4-6 this year.

LambEx chair and project initiator Dawson Bradford, Hillcroft Farms, Narrogin, welcomed the Government support for LambEx.

“Our vision for LambEx is that it must bring together every sector that has the capacity to influence the long-term viability of the Australian lamb industry, a successful industry that is at risk unless there is a united approach,” he said.

“LambEx is all about bringing people together, including sectors that have not necessarily in the past been that collaborative, and linking them in an inspiring and thought-provoking event.”

Mr Bradford said much had changed for the lamb industry over the past 15 years, and hoped LambEx 2010 would inspire confidence in the future of the industry.

“The industry generally had always played second fiddle to the wool industry, that’s definitely not the case now,” he said.

“Our intention is to show this is a strong industry and can stand on its own feet, and to give producers pride in the lamb production industry.”